Rwanda’s service sector suffered during the late – 2000s recession as bank lending, foreign aid projects and investment were reduced. The sector rebounded in 2010, becoming the country’s largest sector by economic output and contributing 43.6% of the country’s GDP. Key tertiary contributors include banking and finance, wholesale and retail trade, hotels and restaurants, transport, storage, communication, insurance, real estate, business services and public administration including education and health.
Tourism is one of the fastest-growing economic resources and became the country’s leading foreign exchange earner in 2007. In spite of the genocide’s legacy, the country is increasingly perceived internationally as a safe destination.
The number of tourist arrivals in 2013 was 864,000 people, up from 504,000 in 2010. Revenue from tourism was US$303 million in 2014, up from just US$62 million in 2000. The largest contributor to this revenue was mountain gorilla tracking, in the Volcanoes National Park.
Rwanda is one of only three countries in which mountain gorillas can be visited safely; the gorillas attract thousands of visitors per year, who are prepared to pay high prices for permits. Other attractions include Nyungwe Forest, home to chimpanzees, Ruwenzori colobus and other primates, the resorts of Lake Kivu, and Akagera, a small savanna reserve in the east of the country.
In 2016, Rwanda was ranked 42nd and second best country in Africa to do business in the Mara Foundation.