Tourism is a major contributor (14.5%) to Namibia’s GDP, creating tens of thousands of jobs (18.2% of all employment) directly or indirectly and servicing over a million tourists per year. The country is a prime destination in Africa and is known for ecotourism which features Namibia’s extensive wildlife.
There are many lodges and reserves to accommodate eco-tourists. Sport hunting is also a large, and growing component of the Namibian economy, accounting for 14% of total tourism in the year 2000, or $19.6 million US dollars, with Namibia boasting numerous species sought after by international sport hunters. In addition, extreme sports such as sandboarding, skydiving and 4x4ing have become popular, and many cities have companies that provide tours. The most visited places include the capital city of Windhoek, Caprivi Strip, Fish River Canyon, Sossusvlei, the Skeleton Coast Park, Sesriem, Etosha Pan and the coastal towns of Swakopmund, Walvis Bay and Lüderitz.
The capital city of Windhoek plays a very important role in Namibia’s tourism due to its central location and close proximity to Hosea Kutako International Airport. According to The Namibia Tourism Exit Survey, which was produced by the Millennium Challenge Corporation for the Namibian Directorate of Tourism, 56% of all tourists visiting Namibia during the time period, 2012 – 2013, visited Windhoek. Many of Namibia’s tourism related parastatals and governing bodies such as Namibia Wildlife Resorts, Air Namibia and the Namibia Tourism Board as well as Namibia’s tourism related trade associations such as the Hospitality Association of Namibia are also all headquartered in Windhoek. There are also a number of notable hotels in Windhoek such as Windhoek Country Club Resort and some international hotel chains also operate in Windhoek, such as Avani Hotels and Resorts and Hilton Hotels and Resorts.
Namibia’s primary tourism related governing body, the Namibia Tourism Board (NTB), was established by an Act of Parliament: the Namibia Tourism Board Act, 2000 (Act 21 of 2000). Its primary objectives are to regulate the tourism industry and to market Namibia as a tourist destination. There are also a number of trade associations that represent the tourism sector in Namibia, such as the Federation of Namibia Tourism Associations (the umbrella body for all tourism associations in Namibia), the Hospitality Association of Namibia, the Association of Namibian Travel Agents, Car Rental Association of Namibia and the Tour and Safari Association of Namibia.